Mohamed Yousef joins MEPRA Strategic Council

The Middle East Public Relations Association has appointed Mohamed Yousef, managing director for strategy at Jummar PR & Communications, to its Strategic Council. The move adds a communications veteran with more than 20 years of regional experience as MEPRA looks to strengthen standards and professional development across the Middle East.

Why it matters: - Mohamed Yousef’s appointment adds senior communications and reputation-management experience to MEPRA’s Strategic Council. - The move comes as MEPRA works to raise professional standards and expand knowledge sharing across the Middle East PR industry.

What happened: - The Middle East Public Relations Association appointed Mohamed Yousef, managing director for strategy at Jummar PR & Communications, to its Strategic Council. - The announcement was made in Riyadh, Saudi Arabia, on September 15, 2026. - Yousef has more than 20 years of experience in strategic communications, corporate reputation management, public relations and executive advisory.

The details: - Yousef has advised clients on strategic communications, corporate positioning and reputation, stakeholder engagement and management, crisis communications and thought leadership. - His career includes senior communications leadership roles at ACWA, Ketchum Raad, TRACCS, Memac Ogilvy and ASDA’A BCW. - He helped lead communications programs tied to ACWA’s listing on the Saudi Stock Exchange. - His work also covered launches of major water desalination and renewable energy projects in Saudi Arabia and the GCC. - His background includes internal communications initiatives, government conferences, executive positioning programs and corporate reputation campaigns. - MEPRA was founded in 2001 as a non-profit organization. - The association says it brings together public relations and communications professionals across the region and aims to build reputation through knowledge sharing, thought leadership and professional development. - Yousef holds a bachelor’s degree in English literature from Ain Shams University. - He has also completed executive and professional programs in sustainability, the circular economy, design thinking and leadership development.

Between the lines: - The appointment signals MEPRA’s focus on practitioners with deep regional experience and a track record in high-stakes corporate and government communications. - Yousef’s mix of advisory work and large-scale campaign experience fits a council role that likely shapes industry standards and strategic direction.

What's next: - Yousef will join the Strategic Council as MEPRA continues its work on industry standards, thought leadership and professional development. - The council’s influence may show up in future initiatives aimed at reputation building and capability development across the region.

The bottom line: - MEPRA has brought in a seasoned Saudi communications leader to help steer its strategic agenda.