Eskin Fundraising Training shares 10 communication lessons for nonprofits

By AI, Created 10:27 AM UTC, May 20, 2026, /AGP/ – Eskin Fundraising Training is highlighting 10 communication practices it says can help nonprofit leaders build trust with donors and improve fundraising results. The guidance draws on more than 250 workshops and other sessions the firm has led since 2018.

Why it matters: - Nonprofit fundraising depends on more than the ask. Donors are more likely to give when they know, like and trust the organization and the people representing it. - Communication and fundraising are tightly linked in resource development, where clarity can reduce confusion and strengthen relationships.

What happened: - Eskin Fundraising Training published a list of 10 lessons for nonprofit leaders on effective two-way communication. - The guidance is based on lessons learned from more than 250 live and virtual workshops and other gatherings with nonprofit leaders since 2018. - The training firm says the advice is meant for professional and volunteer leaders at all stages of their careers.

The details: - The 10 lessons emphasize empathy, active listening and understanding the other person’s background, priorities and values before making a request. - The guidance recommends matching each person’s communication preferences, including the best time and channel to reach them. - Texting is described as useful for quick logistics, while email is presented as better for business communication and providing context. - The training says concise communication works best because attention spans are shrinking and people should ask for more information if they want it. - Every message should include a clear call to action so the recipient knows exactly what to do next. - Nonverbal communication, including eye contact, body language and facial expressions, is described as a major part of how messages are received. - Face-to-face meetings are preferred when possible, with mid-morning or mid-afternoon coffee meetings presented as more efficient than lunch. - Multitasking during a meeting, especially looking at a smartphone, is framed as disrespectful and distracting. - Handwritten notes sent by mail are presented as a standout practice that can leave a lasting impression. - Effective communication is said to reduce misunderstanding, lower conflict and support respectful resolution when disagreements happen.

Between the lines: - The advice reflects a broader shift in donor engagement: nonprofits are competing for attention across more channels, so relationship-building has become part of fundraising strategy. - The emphasis on listening, brevity and follow-up suggests the firm sees trust-building as a practical discipline, not a soft skill. - The guidance also favors lower-friction, higher-personal-contact tactics, which may resonate with nonprofits trying to stand out in crowded digital inboxes.

What’s next: - Eskin Fundraising Training says it continues to offer customized virtual training for boards, staff and fundraising committees. - The firm also offers a service called Fundraising Urgent Care, which promises a 48-hour turnaround on strategy and tactical challenges requiring immediate responses. - Jim Eskin continues to publish a monthly newsletter called Stratagems and invites subscribers to join its free virtual learning community programs.

The bottom line: - For nonprofits, the message is simple: better communication can be a fundraising tool, not just an administrative one. - More information is available through the company’s website, newsletter sign-up and the full book listing.